(Aisthanomai: pronounced ‘ahee-sthan’-om-ahee’):

From aiō, “to perceive, to understand by the bodily senses”. To know by doing.

Aisthanomai was a concept developed by the Ancient Greeks, aimed to honor and condone the use of our physical senses as the key to perceiving and understanding the world around us. Where feeling is the link between perception and memory, it is also at the core of knowledge. This was the foundation for the study of Aesthetics, a theoretical discipline aimed at the perfection of sensory cognition. But whereas modern Aesthetics relies heavily on academic texts that debate aesthetic appreciation, such as the question “what is art?”, the concept of Aisthanomai refers to the creative impulse that can be found anywhere in the world around us and in our daily human activities. To perceive is to identify with (i.e. kinetic empathy).

The human experience is a living form of art. To be human is to figure out how to live, how to exist. In the purest sense, it is a series of moments: the stimulation, the thought, the action, and its reception. Creativity and imagination are conscious efforts to connect to this process. We appreciate, condemn, bestow, honor or ignore these moments, but they’re everywhere, all of the time. It’s up to us what we make of them.


Copyright © 2016 Aisthanomai, all rights reserved. 


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